consumer preferences

Colin the Caterpillar faces tough competition in cake taste test

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Colin the Caterpillar cake sits on a table surrounded by several competing lookalike cakes during a taste test event.

The taste test featured cakes from various retailers, including Aldi and Tesco, which have introduced their own versions of the iconic confection. The results revealed that Colin, despite his long-standing popularity, was outperformed by several competitors, raising questions about whether consumer tastes are shifting towards more affordable alternatives. For further insights into brand competition, you … Read more

Can French Connection revive the FCUK brand appeal

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A group of young adults wearing trendy outfits stands outside a French Connection store, examining the latest collection displayed in the window.

This decline has raised concerns about the brand’s ability to attract a younger demographic that is increasingly drawn to sustainability and unique fashion statements. Efforts to reinvigorate the brand include collaborations with contemporary designers and a renewed focus on digital marketing strategies. In September 2023, French Connection launched a limited-edition collection featuring bold graphics and … Read more