Could Donald Trump be the unlikely savior of US college sports

A group of college athletes stands together on a football field, discussing strategies while wearing their team uniforms amidst a backdrop of cheering fans and colorful banners.

One of the most pressing issues is the implementation of the NCAA’s Name, Image, and Likeness (NIL) policy, which allows athletes to profit from their personal brand. This change, effective since July 2021, has led to a competitive imbalance among schools, as wealthier programs can attract top talent through lucrative endorsement deals, raising concerns about … Read more